There is nothing wrong with proudly repping your favorite 4×4 truck or off-road adventure vehicle. It’s another thing to be hating on someone else’s. You’ve seen the stickers, a boy pissing on some other brand’s badge or other derogatory remarks on display. This says nothing positive about your rig. In fact what it says about you is not good.

Out on the trails we all count on each other if there is a breakdown or an emergency. If someone needs mechanical help or is stuck and needs recovery assistance the last thing they need is someone telling them how they should of bought a rig like theirs. They’re already having a bad day. You don’t hate on the brand of their rig, you don’t point out why they should have a rig like yours. You ask how you can help.

Because someday you will be the guy stuck or broken down on the trail and Karma is a bitch.