Take an idea, flip it on it’s ear and tell a story.   After all we have to do something with the hundreds of hours of off-road adventure video we have in vault.

For us telling a story with video is harder than it looks.  We’ve had a You Tube and Vimeo LGRT channel for six plus years and put out 90 some videos.  In  our own opinion our off-road adventure videos seem to lack entertainment value.   But there is hope.

“The Grocery Getty” was two years in the making.  Watching tutorials, reading scripts, taking notes and considering how to apply their story telling lessons.

For a long time I thought a better camera, better technique or better software would help.  Unfortunately no amount of “better” could make up for the lack of a story.  And while The Grocery Getty is only 36 seconds (not including all the credits and disclaimers) it has a beginning, middle and end along with tension and a twist.

It’s not going to win any awards but it gives us hope that we can start to break the mold and tell better off-road adventure stories.